CONNECT & CONVERT

You need a website that speaks to your target audience with laser-like focus & drives them to take action.

Your Website

The most valuable marketing tool at your disposal.

In this day and age, if you don’t have a website, prospects will think you don’t have a business. Potential customers will visit you online before they contact you in the wide wide world. So making the right first impression is super important.

But it’s about more than just ‘looking the part’ or window-dressing. If you want to take people from ‘unaware’ of you to ‘ready to jump in’ or ‘buy’ – You need to position yourself as an expert that can solve their problems or fulfill a burning desire.

You also need a website that drives action from your ideal customer.

Otherwise, it’s just a glorified online brochure, and let’s face it…we’re not here to herd spiders.

Conversion Rate Optimisation

Conversion Rate Optimisation

Squeeze every last drop.

With the right Conversion Strategy Plan in place you can turn your website into a Lead Generating Machine. Even without driving one more person to your site. It’s pretty amazing actually.

You see, most businesses THINK they have a TRAFFIC problem. They think “I need more people to visit my site, more eyeballs on my content”.

The truth is – most businesses and websites have a CONVERSION problem, NOT a traffic problem.

If your site isn’t setup to ‘capture’ as many leads as possible…you can literally be leaving money on the table.

And worse still…if you invest money and resources into a marketing campaign BEFORE Optimising Your Site for Conversions, it can be like pouring water into a leaky bucket.

Mobile-First Design

Mobile-First Design

It just makes sense.

We start the design process of your website from a mobile perspective first. This bascially means we plan the user experience from mobile-up.

Why? Well, mobile traffic has surpassed desktop traffic globally, so ensuring that your site is responsive (reacts to the device it is being viewed on smoothly) is imperative – given the most common user experience WILL be on mobile.

A mobile-first approach also forces us to think very hard about the content on your site and how users will navigate it quickly and easily to take the action YOU want them to.

Mobile design needs to be efficient and minimal to deliver a great experience. So if it works well on mobile – the rest will fall into place nicely. Conversely if we start with the desktop design, plenty of things will work beautifully there, but just won’t translate to mobile.

Mobile-first design also allows us to deliver an efficient project as it saves time and wasted designs. It also delivers a better user experience which ultimately improves conversions and results for your business.

 

Ecommerce Websites

Ecommerce Websites

Greed is good.

“Greed, in all of its forms; greed for life, for money, for love, knowledge has marked the upward surge of mankind.” Gordon Gekko.

Ok…so maybe you don’t want to take life or business advice from a fictional character with so many obvious flaws. But he makes a good point. Wanting more, demanding more is a driver for all humans and entrepreneurs especially. And it leads to some great things as long as it’s balanced with the goal of leaving the world in a better place than it was before we began.

If you have an online business or are thinking about embarking on one, then we understand the specific challenges and obstacles that await you on that entrepreneurial journey.  Your choice of platform and the agency you partner with are crucial and it can be very confusing when you are just starting out.

In our experience the most important things to consider are:

  • Do you have a marketing plan in place to drive traffic to your new Ecommerce site? There’s no point building a site and hoping people will come.
  • What other business systems will the site need to integrate with to ensure smooth sailing (Invoicing, stock/ inventory management etc).
  • Do you have high quality photography of your products? If you expect customers to hand over their credit card details online, you can’t skimp on this.
  • Do you have the internal systems and process and the right team to manage online retail sales? Get this right before you launch or things can get ugly pretty quickly.
Website Care Plans

Website Care Plans

Protect & Improve.

Successful websites are those websites that continue to attract the right type of visitors and lead them down a path towards becoming a customer. This requires consistent content publishing and monitoring of the website to make sure it’s achieving its objectives.

Once the website has been launched we can continue to assist you by keeping your site safe and secure, making incremental improvements to the website and even monthly Digital Coaching Calls to make sure that it continues to deliver a positive return on your investment.

Our Website Care Plans ensure that your site will always be up to date which gives you peace of mind knowing that you are safe and secure. All our plans include unlimited email support for any issues or questions you might have too.

WEBSITES

Featured Case Studies

Your website should be the anchor of your entire online presence. And unlike your social channels, you OWN your website, which is a pretty powerful distinction when you think about it. Check out some of the awesome website projects we have delivered for our amazing clients.

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  • I engaged Siobhan and her business Major Creative last year to give my business website a full upgrade. The initial inquiry exploded with web traffic up a staggering 85% in the 1st month. I secured 4 new contracts and countless business opportunities through the new website. Built on time with a complete focus on my needs, it has taken my business to the next level I was trying to do for years and Siobhan and her team were instrumental in making this happen for me.

    _ John Fowler
    Linear Metal Polishing

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