Integrated marketing campaigns
For the sprints and the marathon.
An effective marketing strategy needs the right balance between builder and driver activities to hit your short and long term sales and business goals.
Builder campaigns
Build it and they will come.
Well it’s not exactly that simple. But builder campaigns ARE the foundations for marketing success for your business over the long term.
Builder campaigns can include blogging, optimising a page for SEO, website copywriting, social media engagement, public relations, writing an ebook, creating video content and more. Basically any activity or campaign that builds your brands assets and is aimed at filling the ‘top’ of your funnel. So think about metrics like subscribers, website visitors, reach, video views and engagement.
Whilst essential, these campaigns on their own won’t be effective in generating growth, leads, conversions and scaling your business. For that you need to invest in driver campaigns and activities as well.
Driver campaigns
What's driving this thing?
You can create all the content and assets you want but if there are no eyeballs on it, then it can be like crickets waiting for the phone to ring or an enquiry or sale to come in.
You have to drive targeted traffic your way, so you can convert them into a lead, appointment or sale. Driver campaigns deliver short term results to fill the middle and the bottom of your funnel – new sales, leads, returning customers.
Examples of driver activities and campaigns are setting up a Google AdWords campaign to drive traffic to a landing page, or a Facebook Advertising Campaign to generate leads, appointments and sales.
With the right balance between builder and driver activities you can set yourself up to hit your marketing, lead generation and sales goals.
Check out our core Marketing Services below.
Your One-Day Marketing Workshop
It all starts here.
Without a clear strategy or plan you can simply be spending time, resources and money on activities that aren’t aligned with your goals, brand or delivering all important ROI.
So we kick of things with our One-Day Marketing Workshop. It’s the essential first step to achieving your marketing, sales and business goals.
Search Engine Optimisation
Be found online.
When it comes to being found online, search is still paramount. 3.5 billion Google searches are made every day and 35% of product searches start on Google. So despite the advent and power of Social Media, you can’t ignore Search as part of an integrated and effective marketing strategy.
Your competitors are THERE when your ideal client is searching. So whether you’re a local business or a national brand that wants to reach customers all over Australia, a well planned SEO campaign will mean you don’t miss out on those opportunities to connect with customers who are actively seeking your product of service.
Google Ads
Get runs on the board, quick smart.
Google Ads represent a great opportunity to get in front of your audience quickly and get results right off the bat. Think of it like a tap you can turn on and off when you need leads and sales. Also, given the attention everyone is paying to Social, the opportunities are even greater for Google Ads to help grow your business.
Everyone is so focused on Social that some have drifted away from Google Ads. But YOUR target audience is still searching on Google. Make sure you are there when they do.
Content Marketing
Become the expert.
The best way to build trust and authority with prospects and clients is by positioning you and your business as the expert in your field. But how do you do that? Ultimately it’s about delivering value to your prospects and clients.
Documenting what you do in your day-to-day business life or answering frequently asked questions from your clients is the greatest source of content you could dream of. So get started today.
Facebook & Instagram Advertising
Connect, engage and convert.
Facebook Advertising is an amazing opportunity especially for Ecommerce businesses. Unlike Google Ads, where you are responding to an existing demand, Facebook Advertising is about CREATING demand. By taking prospects from ‘unaware of your brand’ to ‘ready to buy’.
But just like AdWords… you can burn through money quickly if you don’t have the right strategy, creative, copy and campaign optimisation & management in place.
It’s also super important that you have the internal customer service and sales resources within your business so you can squeeze every last drop out of the opportunities generated from your campaigns.
MARKETING
Featured Case Studies
Helping clients achieve their goals and getting real results for them is what keeps us going each and every day. It’s that passion, combined with our creative and skilled team that means we tend to have long term relationships with our clients. We have many clients who have been working with us since we started the business 10 years ago. We look forward to working with you to help make your business dreams a reality too.
